Organic Products

During community visits and 1 month community immersion process, it was identified that there are certain organisations which are promoting organic farming as it requires very less water irrigation compared to conventional farming and reduces costs for farmers.

But irony was, despite being organic certified, the economic level of the farmers was quite low. They were motivated to pursue the organic agriculture. The root cause identified was: No market/buyer to pay the premium price for organic produce. They have been selling their crops in regular granaries. Only a few companies used to pay them 5-10% above the MSP of regular crops.

Organic Crops retail at a price that is 300-500% more than the price paid to farmer. No government MSP exists exclusively for Organic crops. This brought us to build a direct selling sustainable network for these farmers, where we pick the crop up from farms and deliver at doorstep. We believe that sustainable business is when we give our farmers 10% above the market price, charge our customers 20% less and still make margins of 30%.

THE PROBLEM

• Our society faces repercussions of unsustainable agriculture.
  By 2050, 80% of Rural population of India would reside in urban cities, with less no. of farmers and double population to feed posing threats of Food insecurity.
• By 2018, ground water level has already fallen by 85% , agriculture is adding to Environmental crisis such as air pollution, deforestation, and increased toxic particles in the food chain.
• Inaccessibility of farmers to direct markets leading to restrictions on the farmer in adopting organic farming.
• Exploitation by middlemen leading to diluted profits.